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Hi {{first_name|Operator}},

Nigeria & Ethiopia lead todayโ€™s headlines, and the topics on the table are borrowing trade strategies from similar markets, investing in infrastructure, and expanding participation in global trade. Elsewhere, weโ€™ve got designer and fast fashion news from India. I havenโ€™t properly set up alerts for South America, but Iโ€™ll try to include headlines from Brazil in the next round up.

Knowing whatโ€™s happening in Europe & the US matters, but SO much of the coverage we are used to keeping tabs on focuses on rules of engagement that mostly apply to them and donโ€™t quite fit our market reality. As my own lens (and the worldโ€™s) shifts further and further away from eurocentricity, I want to start bringing other markets into sharper focus in the Elsewhere section.

At first I simply assumed I needed to select the headlines I thought people would want to read based on what weโ€™ve paid attention to before, but you know what they say about assumptionsโ€ฆ I want The Fashion Operator to become the most useful thing you read every week, and this is my latest change in service of that goal. Africaโ€™s fashion hub countries have a lot more in common with economies like Brazil & India, and thereโ€™s a LOT to learn from them.

As always, Iโ€™m very interested in what you think about this โ€” hit reply and let me know?

With thanks,
Modupe Oloruntoba

โ

PS: By now South African readers have heard all about AYANA โ€” except you havenโ€™t. No need to watch & wait for answers to the big questions, because Iโ€™ve got a deep dive coming next week with Sheri-Lee Carver-Brown, the woman leading AYANAโ€™s team at Pepkor Specialty. I know you know someone who wants to read that story, so please share TFO with them so they can subscribe ahead of release next week :)

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Elsewhere

Thatโ€™s all for today โ€” thoughts?

With thanks,
Modupe

Writer | Speaker | Consultant

Fashion, beauty & creative industries in Africa

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